Payment Options for Small Business
Customer’s need options. If your business were selling shirts, and you only offered one design and color, you would surely limit your customer base. The same is true with payment technologies. It is important that you choose a payment provider that give you options to not only accept credit cards, but to also accept other forms of payment – like electronic checks.
It’s also very important to examine the pricing and integration requirements of each provider. Some, while being easy to use, can be twice as expensive as other options. If you do your research and fully understand your needs, then you should have no problem implementing a variety of cost effect payment solutions within your business.
Again, this is the industry standard for accepting digital payments from your customers.
Through PayPal, you’ll have the ability to place PayPal Checkout buttons on your website. This allows customers access to a PayPal gateway to buy an item from your site. Visitors are directed to a PayPal checkout page where they can use any number of payment methods to pay you. You can also create, send and receive payments for invoices with this service.
PayPal is expensive compared to some other options. They charge 2.9% plus 30 cents per transaction. Customers also have to leave your site to process the payment.
Square is PayPal’s chief competitor at the moment and offers transaction rates to rival the industry leader.
Square offers you a free online store site where you can list and sell your items and services. Items can be embedded onto your own website. These embeds act as the gateway for your customers to complete their transactions. Square also allows you the ability to send and receive payments on invoices. And the company offers a credit card reader for accepting payments in-person from customers.
Square is also expensive. You’ll be charged a 2.75% fee on every transaction conducted online using Square or with its card reader.
It was Stripe’s goal when it redesigned its Checkout platform not to get between you and your customers. Stripe’s Checkout codes were designed to keep your customers on your website, not redirect them to its own site to complete a sale.
Once Stripe payment forms are embedded onto your company’s website, you can begin accepting digital payments from your customers. Stripe works across multiple devices with no extra work on your part.
This method, like the two above, is also quite expensive. There is a 2.9% plus 30 cent charge on every transaction completed with Stripe.
Checkout By Amazon
This is one of two products from Amazon that enable you to accept digital and online payments from your customers. After you sign up for a free Amazon account, you’ll be able to create copy-and-paste code that you place on your website. When your site’s visitors want to purchase an item there, they’ll be directed to complete the transaction through Checkout by Amazon.
For any monthly sales below $3,000 using Checkout by Amazon, you’re charged 2.9% plus an additional 30 cents per transaction. Rates drop as your sales increase.
PayStand is part of a new generation of payment system for small businesses. It promises users no transaction fees.
Instead, PayStand offers monthly flat fees to use it. PayStand allows you to accept all forms of payment from credit cards, e-cash, e-checks, foreign monies and Bitcoins.
You can embed product codes onto your website or into emails. Transactions are completed through a pop-up window rather than directing you to a third-party site.
This payment solution from Web.com allows small business owners who provide services to their customers to easily bill them and accept payment from their website.
Take-A-Payment gives you embed codes to place on your blog or website. Customers can enter an invoice number and choose how much they’ll pay. Recurring payments can also be set up through this service.
Take-A-Payment starts at $9.95 per month.
Flint is a unique payment solution for small business owners. Rather than a card reader that plugs into your smartphone or tablet, this mobile app allows you to scan a customer’s credit card number. With a few more steps that require your input, the transaction is complete.
Flint also offers the ability to accept cash and checks, too. You can also send invoices and offer coupons to customers via email.
Intuit QuickBooks Payments
This offering from Intuit allows you to accept credit card payments from customers through an eCommerce portal or via a credit card reader attached to your smartphone.
Intuit’s service only works with compatible Web Store providers but there are numerous options on their list. Intuit offers a Pay-As-You-Go rate on transactions but a lower per-transaction fee can be had by paying a monthly fee for the service.
PaySimple allows you to accept credit and debit cards as well as e-checks from one system. This service offers the ability to set up an online payment form to put on your website. And a credit card reader for your smartphone or tablet is available, too.
You can also send and receive payment for invoices that you send to your customers’ email. Recurring billing is also an option with PaySimple.
PaySimple charges a flat rate of $34.95 per month.
Braintree allows you to accept credit card payments from your customers on your website and mobile app. There are also features that allow you to set up recurring payments and other transactions from your clients.
The service says you – and an experienced Web developer – can integrate Braintree onto your website or mobile app in about a half-hour.
This service charges 2.9% plus 30 cents on every transaction completed. Braintree is currently offering to waive transaction fees on the first $50,000 of business you conduct using the service.
This payment option for your customers will require you to apply to 2Checkout before it can be integrated on your website.
If you’re approved by 2Checkout, you’ll have the option to choose between a Plug-and-Play integration or one of 2Checkout’s shopping carts. Once a customer clicks on a “Buy” button, they’ll be directed to 2Checkout’s secure payment page. Once the transaction is complete, your customers will be sent back to your website.
2Checkout charges 2.9% plus 30 cents on every transaction.
ProPay offers many ways for your business to accept payments from customers.
Among the many offerings are a credit card reader for your smartphone, email invoices and Buy Now and Donate Now buttons to embed on your website.
ProPay offers some competitive rates per transaction. Swiped credit card transactions cost 2.6% and keyed transactions are 3.4%.
Google Wallet allows you to offer your customers an easy way to checkout when they want to purchase items on your mobile app.
Wallet users can sign in to your app through Google+ and will be able to speed through a typically arduous checkout process in just two taps of their screen.
Google Wallet also lets you send and receive money through your email.
This product is geared specifically for merchants of digital products like music, e-books, and software.
Sellfy provides you code that creates Buy Now buttons for your website or social media sites. Your customers can use a credit card, PayPal, Stripe or Paymill account to pay for your digital products.
In addition to the payments option, Sellfy offers you an unlimited number of products, storage and bandwidth to store your products.
The per-transaction fees with Sellfy are 5%.
This is a well-known service that offers everything from eCommerce to point-of-sale systems.
Shopify allows you to set up an online store, which you can host at your own domain. There are three tiers of monthly payment options and the more you pay for those, the less your transaction fees cost.
There is an easy-to-use back end to Shopify that tracks your sales, payments, and customer information.
Direct Gateway Integration
Integrating with a direct payment provider is the cheapest way to process payments, but will require some light technical work on your side. Companies like ACHQ are third party payment processors that offer the best of both worlds. You get the pricing of a direct gateway, without having to do any of the integration work. ACHQ can provide you with a white labeled payment page that enables customers to enter payment details while still on your site. This gives your company a much bigger appearance than some of the options above.
To discuss options with us feel free to contact us or
call our sales team at 877-743-1551.